Because Rum is A Vegetable Ltd.

Discover the Ultimate Coffee Experiences Today

Immerse yourself in the rich world of coffee through our expertly crafted experiences. From cupping sessions to brewing techniques, we invite you to explore the art and science behind every cup.

Our Unique Coffee Experiences: Taste, Learn, and Enjoy

History

Jamaican Blue Mountain coffee is grown in a designated region spanning the tallest mountain in Jamaica. Learn the story of what makes these beans excellent.

Cupping Techniques

Learn how to taste and evaluate coffee like a pro. Guided by local coffee experts, learn about the transformation from bean to cup.

Brewing Techniques

Jamaican Blue Mountain is very special. Discover how to maximize the enjoyment of your coffee through guided brewing demonstrations and learn how brewing techniques can enhance your coffee experience. Take away (Jamaica blue mountain coffee sample)

The Coffee Journey

Discover the rich history and cultural significance of coffee from bean to cup.

Coffee Timeline — From Origins to Jamaica

9th Century (Legendary Beginnings)

  • Coffee is believed to have been discovered in Ethiopia.

  • Legend: A goat herder named Kaldi noticed his goats became energetic after eating red coffee cherries.

15th Century – Early Cultivation

  • Coffee cultivation and trade began in Yemen.
  • Sufi monks used it to stay awake during long prayers.
  • The port city of Mocha became the first hub for the coffee trade.

16th Century – Expansion in the Islamic World

  • Coffee spread to Persia (Iran), Egypt, Syria, and Turkey.
  • Coffeehouses, known as qahveh khaneh, became popular for socializing and engaging in conversation.

17th Century – Coffee Reaches Europe

  • Coffee entered Venice in 1615 and quickly spread across Europe.

  • Coffeehouses opened in major cities such as London, Paris, and Vienna.

  • Coffee faced some resistance from religious groups but was eventually embraced.

Cupping Technique

Learn how to taste and evaluate coffee like a pro. Guided by local coffee experts, you’ll explore the journey from bean to cup while developing the skills to identify flavors, aromas, and textures. Cupping is not only a method of evaluation but also an essential quality-control process to ensure every roast delivers its best. To maintain accuracy, each coffee on the cupping table is brewed in two to three separate bowls for careful comparison.

Brewing techniques

Learn how to brew and enjoy coffee in a variety of ways. Guided by local coffee specialists, you’ll explore traditional and modern methods, from the classic pour-through filter to the French press and contemporary pour-over. Each technique reveals a different balance of flavour, aroma, and body, showing how brewing shapes the character of Jamaica’s world-famous beans. Brewing is not only about preference but also about unlocking the finest qualities in every cup, giving you the skills to appreciate coffee in its many forms.

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FAQs on our

Coffee Experience

The BRVL Coffee Experience is an immersive session where you explore the rich history of coffee worldwide and in Jamaica. You’ll learn about its journey from bean to cup and gain hands-on experience with coffee brewing and tasting techniques.

The experience includes a teaching session on the history of coffee, guided coffee cupping to taste and compare flavors, and demonstrations of brewing methods so you can make the perfect cup at home.

The experience is open to coffee enthusiasts of all levels, from beginners to aficionados. No prior knowledge is required—just bring your curiosity and love for coffee!

Each session lasts approximately 60–90 minutes, giving you ample time to learn, taste, and explore the art and science of coffee.

You’ll gain insight into the history of coffee globally and in Jamaica, learn about different coffee beans and their flavor profiles, practice cupping techniques, and explore various brewing methods to enhance your coffee-making skills.

Yes! Private and group bookings are available for special occasions, team-building events, or friends and family groups. Contact us to arrange a personalized experience.

We focus on coffee tasting and brewing, which is naturally safe for most participants. If you have allergies or sensitivities, or prefer decaf options, please let us know in advance so we can accommodate your needs.